Adjust CTV integration guide

Before we start…

You need to add YouAppi as a new ad network.
https://support.youappi.com/knowledgebase/re-engagement-adjust-integration/

Step 1: Setup your link structure

Go to the “Link structure” section and, under the “Set your link use case” title, select the “cross-device link” option. Then,
click on “next”.

*https://help.adjust.com/en/article/measure-connected-tv-mobile-campaigns?src=search_page

Step 2: Edit attribution settings

Go to the “Attribution settings” section and, under the “Cross-device attribution” title, click on “Edit”.
The VTA should be 24H.

Step 3: Prioritize CTV installs in the attribution waterfall

Talk to the team at Adjust to avoid prioritizing mobile attributions in your CTV campaigns.

• Assist Dashboard: Adjust’s team can create a custom CTV assist analysis for you to determine the impact CTV ads have on your overall
  campaign strategy and help you allocate your ad spend more effectively.
• Flexible attribution logic: ask your Adjust technical account manager to prioritize CTV touchpoints within the attribution waterfall to
  help you better understand the potential and impact of your CTV efforts. (Our recommendation is between 2-3H Priority Window)
• Enable multi-touch analysis: this setting provides key insights about how CTV ads are contributing to your overall campaign strategy.

Step 4: Create Tracking Link

Go to the “Setup review” section to review the link structure and Attribution settings. Once everything looks ok, click on “Create
link”

Here what the final link should look like: (Example)
https://view.adjust.com/impression/yfvxy6?campaign={CAMPAIGN_NAME}%20({CAMPAIGN_ID})&adgroup={APP_ID}&c
reative={AD_NAME}&country={CC}&adgroup_id={PLACEMENT_ID}&ip_address={DEVICE_IP}&campaign_id={CAMPAIGN
_ID}&device_type={DEVICE_TYPE}&publisher_id={APP_ID}&tracker_limit=100000&applovin_click_id={DID}&applovin_e
vent_id={EVENT_ID}&external_tracker_ids=1&android_id_lower_sha1={HADID}

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Best practices

• Share non-attributed conversions data with your trusted partners :
  Non-attributed conversion data helps us better calculate which users are more likely to interact with your app, allowing us
  to optimize campaign performance to reach and engage your target audience more effectively.-
• Choose the right conversion window ror your CTV campaigns:
  Combining this longer VTA window with assisted conversions will allow you to get a clearer picture of how your CTV
  campaigns are influencing user behavior.
• Map multiple events –at least 3-5 events besides installs and app open
• Share CTV Advision Dashboard with Youappi- to provide access to the dashboard for more precise and real-time

Please reach out to <<<[email protected]>>> if there are any queries in Integration, our support team will assist you.